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A multi-disciplinary creative with over 20 years of design experience, my career journey spans the dynamic environment of New York City's design studios, ad agencies, and Fortune 500 companies to my current leadership role as Head of Experiences at Narrative.io.

I like simplifying the complex and innovating for utility and delight. I'm driven by the belief that good design not only solves problems but also creates meaningful experiences.

Skills / Services

Approach

User Experience Design

Attack each project from scratch. Each project has unique needs–following a templated process does a disservice to the result. Starting from a blank slate also allows for a fresh level of enthusiasm for each project.

Design systems

With design systems, less is more. Each piece should work as hard as possible across as many applications as possible. Less to maintain. Less development headaches.

Brand & Identity

For effective brand visuals, a couple of foundational print rules of thumb still hold–does it work small, big, and in black & white? If not, you need to refine.

Storytelling

Whether it's pitching for new work, or securing series A funding, presentations require simple storytelling that appeals to human emotions. Don't use words when an image or diagram will work better. No jargon!